The Lesser Known 3CX Features

With the proper resources and tools, Australian businesses flourish and expand, and effective and seamless communication is a cornerstone of success. While many businesses are familiar with the key features of well-known telephony solutions, such as 3CX, there are also a number of lesser-known features. These features are unique and can further boost productivity and streamline operations. Today we will reveal the hidden jewels of 3CX, highlighting their potential benefits and investigating which Australian businesses can leverage them to gain a competitive advantage.

Combined Web Conferencing:

As we have seen with the Australian lockdowns of 2020 & 21, the need for remote conferencing, with high definition audio and visual quality, has grown significantly. The 3CX platform provides an integrated web conferencing feature that enables organisations to conduct virtual meetings, presentations, and training sessions, with up to 250 participants. With the capability to share screens, exchange files, and engage in real-time conversation, Australian businesses of all sizes can significantly reduce travel expenses, improve remote collaboration, and boost team productivity.

Ideal for: Businesses with geographically dispersed teams, remote employees, and organisations looking to reduce travel costs.

Call Reporting and Analytics

Understanding call patterns, customer interactions, and call performance is crucial for enhancing customer service and sales strategies. The call analytics and reporting tools of 3CX provide comprehensive insights into call volumes, call duration, delayed calls, missed calls and more. These analytics enable Australian businesses to make data-driven decisions, identify inefficiencies or gaps, and enhance customer satisfaction and revenue by refining their communication procedures.

Ideal for: Call centres, customer support teams, and sales-driven organisations wishing to enhance their customer service and sales processes.

Mobile Device Integration

In a world dominated by smart phones and devices, the ability to remain connected on the go is essential for businesses that require mobility. 3CX integrates seamlessly with mobile devices, allowing business owners and their staff to use handsets as extensions of office phone systems. With this feature, Australian businesses can allow their employees to make and receive calls using their business numbers, access voicemail, and experience advanced telephony features from anywhere, ensuring uninterrupted communication and enhanced mobility.

Ideal for: Mobile work forces, field service companies, and companies with frequent remote workers.

CRM Intergration

Effective customer relationship management is essential to the success of any Australian business. 3CX provides seamless integration with well-known Customer Relationship Management (CRM) platforms, including Salesforce, Microsoft Dynamics 365, and Zoho CRM. This integration enables Australian businesses to streamline their operations, enhance customer interactions, and increase overall efficiency by linking incoming calls to customer data, enabling automatic call logging, and providing comprehensive customer information during calls.

Ideal for: sales-driven enterprises, customer-focused organisations, and organisations with a heavy reliance on CRM systems.


In a time of escalating cyber-security threats and regulatory requirements, the protection of sensitive communication data is often overlooked when considering a phone system. To ensure the confidentiality and integrity of calls, 3CX provides comprehensive security features such as encryption, firewall traversal, and secure web communication. In addition, 3CX facilitates compliance with regulations such as the General Data Protection Regulation (GDPR) and the Australian Privacy Act by offering tools for call recording consent management and secure storage.

Ideal for: Organisations in industries requiring stringent security and compliance measures, such as finance, healthcare, legal, and government.

Called for Features!

3CX is a feature rich platform with the potential to grow and enhance any business that utilises it for their phone systems. Integrated web conferencing, call analytics, mobile device integration, CRM integration, and enhanced cyber-security, are all great features that Australian businesses can use. They can improve collaboration, enhance customer service, increase productivity, and help maintain a competitive advantage in their respective industries. Embracing these lesser-known 3CX features enables businesses to maximise the benefits of contemporary telecommunications technology and achieve their objectives with efficiency and agility.

Do the above feature sound like something your business needs? Give SJH Communications a call (02) 4044 2300 to organise a professional assessment of your phone system TODAY!

SJH are the NBN and communications experts in Newcastle & the Hunter Valley.

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